Friday, September 18, 2009

Sustainable Business Council to host panel, “Sustainable Sales: Profit withPurpose”

The Sustainable Business Council (SBC) is a non-profit organization that serves California businesses and individuals working with sustainable products, services and processes. The organization acts as a professional networking forum, information clearinghouse and industry advocate with the goal to assist its members to improve their profits, enhance their communities, and protect the environment.

The Los Angeles SBC chapter (SBCLA) provides events and educational opportunities to encourage, support and expand sustainable practices, aiming to establish Los Angeles as a leader in this emerging business sector. Interested in Guidance’s green commitment, SBC contacted us to find out ways in which we could help each other educate the community and extend our green messaging to new audiences.

This coming Wednesday, September 23rd, SBCLA will be hosting a panel to discuss “Sustainable Sales: Profit with Purpose”. The panel will explore rationales for launching a green start-up or a green division within a traditional business, as well as debate the long-term viability of these initiatives. The event will take place at the Mayme A. Clayton Library & Museum, 4130 Overland Ave. in Culver City, and starts at 7:00pm (ending at 10:00pm). There is a small fee of $20 for admission, which includes snacks and libations.

Attendees are encouraged to bring their questions to the panel. To RSVP, visit Here are a few more details about the event:

Laura Berland-Shane, LEED AP, SBCLA Board Member and Business Development Manager-Alternative Energy, SIEMENS Building Technologies, Energy & Environmental Solutions

Lisa Peri, Founder and CEO, Lucky Earth "Waterless" Carwash
Paul Shustak, Co-Founder, KOR Water
Greg Charillon, Co-owner and Vice-president, DECONGREEN environmental solutions
Elizabeth Watson, LEED AP, Partner Real Estate, Climate Change & Sustainability Practices, Greenberg Glusker LLP

WHEN: Wednesday, September 23, 2009, 7:00 PM to 10:00 PM

WHERE: Mayme A. Clayton Library & Museum
4130 Overland Ave.
Culver City, CA 90230-3734
(Across the street from the City Recreational Pool)

HOST: Mayme A. Clayton Library & Museum

COST: $20 Admission (includes light snack and libations)

Sponsors: Exclusive Founding Alliance: Stonefield Josephson, Inc. under the leadership of its president, Jeff Garrison.
Additional Sponsors: Mayme A. Clayton Library & Museum, Summa Marketing Communications, Namaste Interactive, Edge Communications, Inc., O.N.E.: One Natural Experience, Whole Foods Market: West Los Angeles, National & Barrington, Stonehouse California Olive Oil, provisions on Beekman, Clif Bar, New Belgium Brewery, Generate Possibility, Casa Barranca Winery, Inc. and Guidance.

PLEASE RSVP by visiting:


About the Sustainable Business Council of Los Angeles (SBCLA)

SBCLA is a 501(c)(3) non-profit organization acting as a professional networking forum, an information clearinghouse and an industry advocate. The organization serves California businesses and individuals working with
sustainable products, services and processes. SBCLA's goal is to assist members with improving their profits, enhancing their communities, and protecting the environment by educating business professionals on the
opportunities represented by technologies and management philosophies that reduce negative and non-renewable ecological impact. The Sustainable Business Council of Los Angeles is an activity of the International Humanities Center.

Friday, September 11, 2009

Guidance's Commitment to Green Computing Featured on The Wall Street Journal

Guidance (, which in 2007 switched to energy-efficient HP desktops for its development environment, was featured on The Wall Street Journal.

Guidance's commitment to green computing and partnership with leading PC manufacturer HP to educate the community on green technology was covered on the September 8th issue of the journal (Carlton, Jim. "The PC Goes on an Energy Diet." The Wall Street Journal 8 Sept. 2009: R8).

Click here to read the article.

Tuesday, September 1, 2009

It’s Cleanup Time!

Guidance Green @ Heal The Bay's Coastal Cleanup Day
For the third year in a row, Guidance will be teaming up with Heal The Bay on its Annual Coastal Cleanup Day (CCD), Saturday, September 19th.

Guidance will be joining over 12,000 volunteers from all over Los Angeles who will take action to rid our beaches and inland waterways of unsightly and harmful debris. Coastal Cleanup Day is an international event with over 60 countries around the world participating, making it one of the largest volunteer efforts on the planet.

So join us at Dockweiler Beach (11999 Vista del Mar, El Segundo, CA 90293) on Saturday, September 19th at 9:00am. You’ll see us with the light blue Guidance Green shirts. We hope to see you there!

If you can’t make it to Dockweiler Beach, but would like to participate of Heal The Bay’s CCD, sign up today at and choose from the list of participating beaches, rivers, parks, lakes, even creeks!