Tied to Microsoft’s Windows Live Messenger, the “I’M INITIATIVE” gives a percentage of the ad proceeds from your instant messages to the cause of your choice. Since starting the initiative in March 2007, Microsoft has raised more than $35,000 for these worthy causes.
Here’s how it works:
- Make sure you’re using Microsoft Windows Live Messenger version 8.1. If you’re not currently using version 8.1 you can download it here.
- From your Contacts window, click the arrow next to your name and select "Options".
- Next to your name, type one of the following codes (including the asterisk) for the cause you'd like to support, and click OK.
To select American Red Cross code = *red+u
To select Boys & Girls Clubs of America code = *bgca
To select Humane Society of the United States code = *hsus
To select National AIDS Fund code = *naf
To select National MS Society code = *mssoc
To select ninemillion.org code = *9mil
To select Sierra Club code = *sierra
To select StopGlobalWarming.org code = *help
To select Susan G. Komen for the Cure code = *komen
To select U.S. Fund for UNICEF code = *UNICEF
It’s that simple.
So take five minutes today to choose an organization to support and add it to your Windows Live Messenger. If you’re not currently using Windows Live Messenger, you can download it by clicking the banner below.