Wednesday, August 20, 2008

Guidance Featured in New Green Book!

One of our goals when Guidance started Guidance Green was “to expand the ‘Guidance Green’ mission into the community.”

So we’re thrilled to announce that Guidance and Jon Provisor are featured in the new book, Going Green: Case Studies in Outstanding Green Business Practices.

The story leads off Chapter 3 and is titled, Beyond Do’s and Don’ts – The Life of a Green Initiative Is Its Community.

Guidance is featured alongside companies like GE, Nickelodeon, HP, Walgreen's, Travelocity, National Geographic and more.

The article shares green actions that Guidance has taken and lessons learned along our company's path toward sustainability. Jon talks about the community-building benefits of collectively working toward a goal – getting beyond a list of do’s and don’ts to engage with others in a more personal way.

Many of you already know that Guidance was inspired to green action by one of our clients, Bentley Prince Street. So as you can imagine, it feels good to tell our own story, and maybe inspire someone else.

To quote from our own chapter:

“We’ve seen first-hand how one company sharing its story can influence another – and we’re hoping we can continue the legacy given to us by our client who inspired us.”

The book is available at It’s published by the Media/Communications Group of Access Intelligence, from PRNews.

And - in case you were wondering - the book is printed on recycled paper!

Monday, August 18, 2008

Great Pacific Garbage Patch

It certainly isn't news anymore in my circle of friends and co-workers (I couldn't stop talking about it). However, more people need to know. More people need to know just how toxic plastic bags are to the environment, more people need to know that there is an "island" in the Pacific Ocean (twice the size of Texas) mainly composed of plastic bags! The Great Pacific Garbage Patch.

Before I found out about the plastic bag island, I did what most Americans do everyday. I picked up my groceries in plastic bags, food delivery, my shopping bags, my leftovers, my trash bags you name it and I was carrying it in plastic! However, I couldn't believe that my everyday actions contributed to the growth of plastic island, the destruction of the surrounding water systems, the endangerment of animals...

So what are you supposed to carry all your goodies with? Well you don't need a plastic bag for that soda you're buying and you certainly don't need a plastic bag for that one toothbrush you're buying! Deny the plastic bag, tell it you don't need it, because most of the really don't.

And when in doubt....BYOB. Bring Your Own Bag. And if you don't have your trusty reusable bag, then please recycle that plastic bag. And please tie it in a knot so it doesn't fly off to be part of the Great Pacific Garbage Patch. Good luck fellow green-minded world citizens! :)