Wednesday, August 20, 2008

Guidance Featured in New Green Book!

One of our goals when Guidance started Guidance Green was “to expand the ‘Guidance Green’ mission into the community.”

So we’re thrilled to announce that Guidance and Jon Provisor are featured in the new book, Going Green: Case Studies in Outstanding Green Business Practices.

The story leads off Chapter 3 and is titled, Beyond Do’s and Don’ts – The Life of a Green Initiative Is Its Community.

Guidance is featured alongside companies like GE, Nickelodeon, HP, Walgreen's, Travelocity, National Geographic and more.

The article shares green actions that Guidance has taken and lessons learned along our company's path toward sustainability. Jon talks about the community-building benefits of collectively working toward a goal – getting beyond a list of do’s and don’ts to engage with others in a more personal way.

Many of you already know that Guidance was inspired to green action by one of our clients, Bentley Prince Street. So as you can imagine, it feels good to tell our own story, and maybe inspire someone else.

To quote from our own chapter:

“We’ve seen first-hand how one company sharing its story can influence another – and we’re hoping we can continue the legacy given to us by our client who inspired us.”

The book is available at It’s published by the Media/Communications Group of Access Intelligence, from PRNews.

And - in case you were wondering - the book is printed on recycled paper!

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